“This is not a typical promotional film. It is a deliberately designed narrative about Poland as a brand. A country’s brand is not built on slogans or one-off campaigns—it is shaped by people, their stories, expertise, and everyday choices.”
Listen to the broadcast where our Managing Director, Malwina Pawłowska, discusses the vision behind the film “Poland. Mission Confidence.” The conversation also features pianist Hanna Derej, who shares her perspective on representing Poland on the international stage. The interview was hosted by Małgorzata Żochowska.